McMorrow, Mallory FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://www.mcmorrowformichigan.com/information-for-voters  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page is structured as a media-buy instruction: it specifies which voter segments should see a particular message on which platforms (digital, broadcast/cable), provides the message content, and links to video clips for ad use. This is classic red-box guidance intended for an outside group to execute paid advertising, not a standard voter-facing page or press kit.

Quoted evidence — verbatim spans from the page

• First, democratic primary women voters under 60 and Black voters in the Detroit, Grand Rapids and Flint media markets need to see this message on digital platforms.

  Segmented audience with geographic and demographic targeting, plus channel directive (digital platforms).

• Second, voters in Grand Rapids need to see this message on broadcast and cable television.

  Specific geography and channel (broadcast/cable TV) instruction.

• Third, Democratic primary women voters over 60 need to see this message on digital platforms.

  Another segmented audience with channel directive.

• Select clips of Mallory in her own words can be found HERE.

  Provision of ad assets (video clips) for use in paid media.