McKinney, Amanda FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://www.mckinneyforwashington.com/memo  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page is structured as a memo to 'Interested Parties' with explicit directives on what messages to run, on which channels (broadcast, digital, CTV, mail, text), and for which geographic segments (Yakima vs. outside market). This is not voter-facing persuasion but rather guidance for outside spenders to execute paid advertising, meeting the definition of red-boxing.

Quoted evidence — verbatim spans from the page

• What Voters In Yakima Need To See On Broadcast

  Segments audience by geography and prescribes a specific channel (broadcast) for a message, indicating media-buy guidance.

• Republican Primary Voters District Wide On Digital/CTV, Mail, and Text

  Segments audience by party and geography, and specifies multiple channels (digital, CTV, mail, text) for message delivery, typical of red-boxing.

• NOTE: Voters Outside of Yakima Media Market Need More Frequent Mail, Text, and Digital.

  Directs frequency and channel adjustments based on media market, a clear media-buy instruction to outside groups.