Conley, Cait FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://caitconley.com/media  · classifier confidence 0.92 · model claude-haiku-4-5

This page functions as media-buy guidance to outside groups. It segments Democratic Primary voters by age, county, and voting history, assigns specific message themes to each segment, and pairs those themes with explicit channel directives (cable, digital, streaming, addressable cable, mail). The repeated structure 'voters [in X segment] across [Y channels] need to know [Z message]' is characteristic of red-box guidance instructing a super PAC or independent spender on audience targeting, channel selection, and messaging. The page is not written as direct voter persuasion but as instructions to media buyers.

Quoted evidence — verbatim spans from the page

• Starting immediately through Election Day, all Democratic Primary voters in NY-17 across cable television, digital, streaming, addressable cable platforms, and mail need to know:

  Explicit channel and geography directives paired with segmented audience and prescribed message themes — classic media-buy instruction format.

• a subset of Democratic Primary voters on digital, streaming, and addressable cable platforms, specifically voters age 55+ in Dutchess, Putnam, and Rockland Counties, need to know that Cait is a patriot

  Demographic and geographic segmentation paired with specific message assignment across named media channels — directive to outside spenders on where and to whom to run ads.

• For mail, priorities are: Registered Democrats who in at least 1 of 2022 Aug Primary, 2022 June Primary, 2020 Primary, 2018 Sept Primary

  Voter-file targeting criteria explicitly tied to a media channel (mail), indicating media-buy instruction rather than voter persuasion.

• That Cait knows firsthand what working families in the district are going through and will fight to solve their problems

  Prescribed message theme framed as what voters 'need to know' across specified channels, not direct voter persuasion copy.