Published July 13, 2026 · Updated with each build
Red Box Watch

A public ledger of red‑boxing — campaign‑site signals to super PACs

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Finding House · New York Democrat

Bores, Alexander FINDING

Seat
H-NY-12
Party
DEM
Universe reason
contested_primary
FEC receipts
$3,651,284 FEC
Campaign site
https://www.alexbores.nyc/ (unverified)
Pages scanned
101 · last 2026-06-02

Posted public messaging guidance consistent with red-boxing

Detected on https://www.alexbores.nyc/media-kit  · classifier confidence 0.92 · model claude-haiku-4-5

This page functions as media-buy guidance to outside spenders. It pairs specific voter segments (Democratic primary voters, progressives, seniors) with explicit directives about what they 'need to learn' and 'need to see,' specifies named channels and platforms (CTV, YouTube, cable networks, meta), and prescribes a sequential messaging strategy. The language is instructional rather than direct voter persuasion, and the combination of audience segmentation + channel specification + message sequencing is characteristic of red-box guidance to a super PAC or independent-expenditure group.

Quoted evidence — verbatim spans from the page

  • Democratic Primary Voters on the go need to learn that Alex is opposed by the Trump's AI megadonors, but he's supported by labor and progressive organizations
    Segmented audience (Democratic Primary Voters) paired with directive about what they 'need to learn' — classic red-box instruction to target a specific voter segment with a specific message.
  • voters need to see this information especially on streaming platforms (CTV), on YouTube and on cable TV in the district (Including, CNN, MSNOW, ESPN, FOOD, BRAVO, COMEDY, HGTV, AMC, DISCOVERY, CNBC, TNT, A&E and SPECTRUM NEWS)
    Channel and geography cues (named media markets, specific cable networks, CTV, YouTube) paired with directive 'need to see' — this is media-buy instruction language specifying where and how to place paid advertising.
  • Democratic primary voters, especially progressives, high information Democrats and seniors need to see in their social media feeds, especially on meta, positive news coverage boosted into their news feed
    Segmented audiences (progressives, high information Democrats, seniors) with platform-specific directives (meta feeds) and instruction to boost content — classic media-buy guidance to an outside spender on audience targeting and placement.
  • After voters know the basic facts about Alex, and are ready to learn more, they should know the following
    Sequential messaging instruction ('after voters know X, they should know Y') framed as a directive for what voters 'should' encounter — implies a media strategy roadmap for an outside group executing a phased ad campaign.
Archived screenshot of https://www.alexbores.nyc/media-kit
Archived at detectionFull-page screenshot of https://www.alexbores.nyc/media-kit · Wayback snapshot · Raw HTML preserved

Independent-expenditure corroboration

FEC Schedule E · 107 filings

Sequence. Messaging guidance was present on the candidate's site when detected (by us) on 2026-06-02; $8,049,915 in supporting independent expenditures is on file for this candidate, and $5,662,420 opposing.

Committee AmountFilingsDate range
O THINK BIG $5,662,420 49 2025-12-10 – 2026-05-29
S YOU CAN PUSH BACK $3,799,200 5 2026-04-24 – 2026-04-24
S JOBS AND DEMOCRACY PAC $3,498,153 33 2026-02-17 – 2026-05-19
S DREAM NYC $752,563 20 2026-02-05 – 2026-05-22

S Supporting O Opposing

Schedule E is corroboration, not the trigger — a filed expenditure is late evidence, and our detection timestamp reflects when we crawled, which can lag the actual posting. Supporting IE dated on or after our detection day: $0. Dates are FEC expenditure dates.