Finding House · New Jersey Democrat
Rebecca Bennett FINDING
Posted public messaging guidance consistent with red-boxing
Detected on https://rebeccabennettforcongress.com/media · classifier confidence 0.95
- First detectedJuly 9, 2026
- Guidance revisedAugust 17, 2026
The page contains a 'Media' section with a 'SUMMARY' that explicitly addresses 'interested parties' with instructions for 'potential ad shoots,' prescribing specific attack messages about the opponent, along with guidance on tone and a schedule for further research updates. This is clearly media-buy/ad-creative guidance for an outside group, not a standard press kit or direct voter persuasion. The presence of standard press elements (photos, video) does not negate the directive red-boxing content.
Quoted evidence — verbatim spans from the page
At any potential ad shoots, interested parties should prepare creative on the following messages:
Directive language addressed to outside ad producers, instructing them on what creative to prepare.Interested parties should know that additional research is being conducted and to check back in the second week of August for updates.
Dated update cadence implying ongoing instruction to outside groups.It is important to educate voters about Kean’s record of corruption and self-enrichment in a down-the-line, straight-and-to-the-facts way rather than resorting to over the top rhetoric and imagery.
Prescribed message framing and tone for ads, written as guidance to ad creators.
Plain text of the archived page
Meet Rebecca News Priorities Endorsements Events Store Volunteer Facebook X-twitter Threads Instagram Youtube DONATE WITH ACTBLUE DONATE WITH NUMERO Media Photos Video Research Backup UPDATED: August 3rd, 2026 OVERVIEW Rebecca Bennett is a Navy pilot & test pilot, healthcare leader, and mom of two who has devoted her life to service and will put country before party in Congress to crack down on corruption and tackle our cost of living crisis, including health care costs, energy prices, and child care. Tom Kean Jr. is a corrupt career politician looking out for himself at the expense of New Jersey families. SUMMARY At any potential ad shoots, interested parties should prepare creative on the following messages: Kean is using his position to further enrich himself. He is one of the most active stock traders in Congress, making nearly 200 stock trades worth over $3 million while in office. Kean even broke the law multiple times when he tried to hide his trades. Kean broke voters’ trust by completely disappearing from Congress for 117 days with no explanation for his absence, leaving his constituents with no representation in Congress. While he was gone, he missed 140 votes, including on important issues like the cost of living and the war in Iran – yet he continued to trade up to $600,000 in stocks while he was missing. Kean owns millions of dollars in big drug and insurance company stock and has voted to protect their profits while New Jersey families pay more: Kean voted to gut health care to pay for tax cuts for the ultra-wealthy including himself. He voted for the largest cut to Medicaid in history and nearly $500 billion to be cut from Medicare, which will kick hundreds of thousands of New Jersey families off their health insurance, force hospitals to cut services and close, and even increase private insurance premiums by three-hundred percent. Kean opposed lowering drug costs and capping the price of insulin and voted to allow insurance companies to jack up rates when people get sick. He even voted to give an insurance company a $40 million tax break paid for by taxpayers – on the same day the company’s executives funneled him over $13,000. ADDITIONAL RESOURCES Resources Back Up Interested parties should know that voters know that Kean disappeared and do not like it, but it is important that they see that Kean abandoning his constituents is part of a pattern of how he’s always looked out for himself at the expense of New Jersey families. It is important to educate voters about Kean’s record of corruption and self-enrichment in a down-the-line, straight-and-to-the-facts way rather than resorting to over the top rhetoric and imagery. Interested parties should know that additional research is being conducted and to check back in the second week of August for updates. JOin Our Team LET'S WIN THIS RACE – TOGETHER: Email Cell Phone Zipcode Sign Up By participating with your mobile number, you agree to terms & privacy policy and consent to receive messages to support Rebecca Bennett (messages include donation links). Message & data rates may apply. Message frequency varies. Text HELP for help, Text STOP to Opt Out. DONATE WITH NUMERO DONATE WITH ACTBLUE A former U.S. Navy helicopter pilot, officer in the Air National Guard, business leader in healthcare, and mother of two, Rebecca Bennett is running for Congress in New Jersey’s 7th Congressional District. Currently held by a Republican, this district is one of the most competitive in the nation and a must-win for Democrats to take back the House in 2026. Support Rebecca’s campaign by signing up to volunteer or donating today. Facebook X-twitter Threads Instagram Youtube Contact The Campaign info@rebeccabennettforcongress.com Contributions can be mailed to: Rebecca Bennett for Congress PO Box 139 Somerville, NJ 08876 Check The Facts Paid for by Rebecca Bennett for Congress. Rebecca Bennett is a former member of the United States Navy and current member of the Air National Guard. Use of her military rank, job titles, and photographs in uniform does not imply endorsement by the U.S. Department of the Navy or the Department of Defense or any other department, agency or service of the United States Government Privacy Policy [hidden/DOM-only content] Home Upcoming Events Donate – ActBlue Donate – Numero Home Upcoming Events Donate – ActBlue Donate – Numero Donate with ActBlue Donate with Numero Kean broke voters’ trust by completely disappearing from Congress for 117 days with no explanation for his absence, leaving his constituents with no representation in Congress. While he was gone, he missed 140 votes, including on important issues like the cost of living and the war in Iran – yet he continued to trade up to $600,000 in stocks while he was missing . Let's Win This Race – Together: Donate Donate with Numero Donate with ActBlue All rights reserved
Earlier version of this guidance (1) — archived
Each revision below was archived when it was detected; the current version is shown above. Newest earlier version last.
Version 1 · Live from July 9, 2026 – revised August 17, 2026
Supporters that want to assist with video communication should ensure that Likely Democratic primary voters in NJ CD 7 see ads with this message on digital and streaming platforms and OTT/CTV, especially YouTube, MS NOW, CNN, and NWNJ. Cable and Digital communication are equally important in Weeks 2 and 1.
In addition, supporters who send mail should ensure that Democratic primary voters in NJ CD 7 read this message in the mail through election day.
In addition to the below existing messaging, voters in NJ CD 7 need to know that MAGA Dark-Money groups are lying about Rebecca Bennett because they know she’s the best Democrat to defeat Tom Kean and stop Trump.
The next revision added “At any potential ad shoots, interested parties should prepare creative on the following messages:”; “Interested parties should know that additional research is being conducted and to check back in the second week of August for updates.”; “It is important to educate voters about Kean’s record of corruption and self-enrichment in a down-the-line, straight-and-to-the-facts way rather than resorting to over the top rhetoric and imagery.”; dropped “Supporters that want to assist with video communication should ensure that Likely Democratic primary voters in NJ CD 7 see ads with this message on digital and streaming platforms and OTT/CTV, especially YouTube, MS NOW, CNN, and NWNJ. Cable and Digital communication are equally important in Weeks 2 and 1.”; “In addition, supporters who send mail should ensure that Democratic primary voters in NJ CD 7 read this message in the mail through election day.”; “In addition to the below existing messaging, voters in NJ CD 7 need to know that MAGA Dark-Money groups are lying about Rebecca Bennett because they know she’s the best Democrat to defeat Tom Kean and stop Trump.”.
Plain text of the archived page
Meet Rebecca News Priorities Endorsements Events Store Volunteer Facebook X-twitter Threads Instagram Youtube DONATE WITH ACTBLUE DONATE WITH NUMERO Media Photos Video Research Backup Last Updated May 20th, 2026 – Please check back regularly for updates In addition to the below existing messaging, voters in NJ CD 7 need to know that MAGA Dark-Money groups are lying about Rebecca Bennett because they know she’s the best Democrat to defeat Tom Kean and stop Trump. Likely Democratic primary voters in NJ CD 7 need to know: Democrat Rebecca Bennett is a former Navy pilot and test pilot. Rebecca has devoted her life to serving others and defending our democracy, and she has never shied away from the tough fights. In the military she put her life on the line to defend this country and to defend democracy around the world. In Congress, Rebecca will hold Trump and his Administration accountable for its cruel and illegal ICE raids, and end his reckless wars that are driving up prices at home. Supporters that want to assist with video communication should ensure that Likely Democratic primary voters in NJ CD 7 see ads with this message on digital and streaming platforms and OTT/CTV, especially YouTube, MS NOW, CNN, and NWNJ. Cable and Digital communication are equally important in Weeks 2 and 1. In addition, supporters who send mail should ensure that Democratic primary voters in NJ CD 7 read this message in the mail through election day. JOin Our Team LET'S WIN THIS RACE – TOGETHER: Email Cell Phone Zipcode Sign Up By participating with your mobile number, you agree to terms & privacy policy and consent to receive messages to support Rebecca Bennett (messages include donation links). Message & data rates may apply. Message frequency varies. Text HELP for help, Text STOP to Opt Out. DONATE WITH NUMERO DONATE WITH ACTBLUE A former U.S. Navy helicopter pilot, officer in the Air National Guard, business leader in healthcare, and mother of two, Rebecca Bennett is running for Congress in New Jersey’s 7th Congressional District. Currently held by a Republican, this district is one of the most competitive in the nation and a must-win for Democrats to take back the House in 2026. Support Rebecca’s campaign by signing up to volunteer or donating today. Facebook X-twitter Threads Instagram Youtube Contact The Campaign info@rebeccabennettforcongress.com Contributions can be mailed to: Rebecca Bennett for Congress PO Box 139 Somerville, NJ 08876 Check The Facts Paid for by Rebecca Bennett for Congress. Rebecca Bennett is a former member of the United States Navy and current member of the Air National Guard. Use of her military rank, job titles, and photographs in uniform does not imply endorsement by the U.S. Department of the Navy or the Department of Defense or any other department, agency or service of the United States Government Privacy Policy [hidden/DOM-only content] Home Upcoming Events Donate – ActBlue Donate – Numero Home Upcoming Events Donate – ActBlue Donate – Numero Donate with ActBlue Donate with Numero In addition to the below existing messaging, voters in NJ CD 7 need to know that MAGA Dark-Money groups are lying about Rebecca Bennett because they know she’s the best Democrat to defeat Tom Kean and stop Trump. Likely Democratic primary voters in NJ CD 7 need to know : Democrat Rebecca Bennett is a former Navy pilot and test pilot. Rebecca has devoted her life to serving others and defending our democracy, and she has never shied away from the tough fights. In addition, supporters who send mail should ensure that Democratic primary voters in NJ CD 7 read this message in the mail through election day. Let's Win This Race – Together: Donate Donate with Numero Donate with ActBlue All rights reserved
Independent-expenditure corroboration
FEC Schedule E · 53 filings
Sequence. Messaging guidance was present on the candidate's site when detected on 2026-07-09; $2,540,355 in supporting independent expenditures is on file for this candidate, and $1,386,582 opposing.
| Committee | Amount | Filings | Date range | |
|---|---|---|---|---|
| S | VOTEVETS | $2,285,914 | 25 | 2026-04-20 – 2026-05-21 |
| O | REAL CHANGE PAC | $1,386,582 | 19 | 2026-05-18 – 2026-05-28 |
| S | ARTICLE ONE PAC | $253,656 | 8 | 2026-05-05 – 2026-05-26 |
| S | FIELD TEAM 6, INC. | $784 | 1 | 2026-06-24 – 2026-06-24 |
S Supporting O Opposing
FEC filings can be trailing evidence — smaller expenditures may surface only in periodic reports. Supporting IE dated on or after our detection day: $0. Dates are FEC expenditure dates.
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