Finding House · New Jersey Democrat
Josh Gottheimer FINDING
Posted public messaging guidance consistent with red-boxing
Detected on https://josh4jersey.com/campaign-updates-and-path-to-victory-6 · classifier confidence 0.92 (escalated)
- First detectedJuly 16, 2026
This page is formatted as a campaign memo addressed 'To: Interested Parties' — the conventional red-box framing for communicating with outside spending groups. It provides explicit media-buy guidance including named media markets (NYC, Philadelphia), specific channels (broadcast TV, YouTube), and segmented voter demographics (college-educated status, age, ethnicity) paired with directives about what those audiences should see. The intended reader is clearly an outside spender, not a voter or journalist.
Quoted evidence — verbatim spans from the page
To introduce Josh to Democratic primary voters, broadcast television in the NYC media market will continue to be key. Democratic primary voters in the Philadelphia media market would also benefit from being introduced to Josh throughout broadcast television in the same way.
Named media markets (NYC, Philadelphia) paired with channel directives (broadcast television) and segmented audience (Democratic primary voters) — classic media-buy instruction to outside spenders.Our data shows that Democratic primary voters without a college degree, particularly white men and women aged 45 and older, and Hispanic voters and AAPI voters are especially open to Josh's message.
Segmented voter demographics paired with messaging receptivity data, functioning as targeting guidance for paid advertising.YouTube will be key to introducing Josh to Democratic voters 45 and older across New Jersey.
Channel-specific (YouTube) and demographic-specific (45+) directive indicating where and to whom ads should run — media-buy instruction.A strategic and layered combination of media platforms will continue to be key in informing voters why Josh is the best candidate to win the general election.
Framing of multi-platform paid media strategy as ongoing guidance to outside groups.TO: Interested Parties
Standard red-box memo header addressing outside spenders/independent expenditure groups rather than voters or press.
Plain text of the archived page
Skip to content Chip in $10 Today to Support Josh for Jersey Home About Josh Get Involved Donate Donate APRIL 17, 2025 Campaign Updates and Path to Victory TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: Campaign Updates and Path to Victory DATE: April 17, 2025 As the campaign moves forward, one thing is clear — Josh is the only candidate with a plan to make life more affordable for Jersey families, and he’s laser-focused on getting it done. The campaign launched a seven-figure digital ad buy, where voters will learn that Josh has a tax cut plan and he’s the problem solver to get it done. Some people don’t think it’s possible, but Josh has taken on what others think is impossible and gotten it done. The next few weeks remain critical as people turn their attention to the race. A strategic and layered combination of media platforms will continue to be key in informing voters why Josh is the best candidate to win the general election. Josh’s Message is Resonating with Jersey Voters When people mess with Jersey families, Josh Gottheimer finds solutions and battles those who get in the way. President Trump’s chaos is driving up prices. As Governor, Josh Gottheimer will stand up to Trump and fight for Jersey families – just like he did in Congress, fighting to protect Medicare, and increasing the Child Tax Credit. As Governor, Gottheimer’s expert-backed “Lower Taxes, Lower Costs Plan” will cut property taxes by 15 percent, cut taxes for seniors, and deliver a rebate for renters. A fighter and commonsense problem solver. Our Path to Victory To introduce Josh to Democratic primary voters, broadcast television in the NYC media market will continue to be key. Democratic primary voters in the Philadelphia media market would also benefit from being introduced to Josh throughout broadcast television in the same way. Our data shows that Democratic primary voters without a college degree, particularly white men and women aged 45 and older, and Hispanic voters and AAPI voters are especially open to Josh’s message. As people continue to turn more and more to digital communication, YouTube will be key to introducing Josh to Democratic voters 45 and older across New Jersey. As always, thank you for your continued support! Onward, Chelsea Brossard Campaign Manager SHARE SIGN UP AND JOIN THE TEAM Email Address Zip Code Phone Number (Optional) By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions . Josh Gottheimer for Congress PO Box 584 Ridgewood, NJ 07451 Contact Privacy Policy Accessibility 2026 © Josh Gottheimer for Congress | All Rights Reserved Powered by Apollo Home About Josh Volunteer Contact Donate Donate Get Involved Press Inquiry Facebook X-twitter Instagram Youtube Linkedin PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO BOX 584 RIDGEWOOD, NJ 07451 Chip In to Support Josh Lower Taxes. Jersey Values. $5 $5 $25 $25 $50 $50 $100 $100 [hidden/DOM-only content] CHIP IN NOW TO STAND WITH JOSH Donate now to support Josh Gottheimer and stand up for our shared Jersey Values. $10 $10 Other Amount Other Amount April 17, 2025 TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: DATE: April 17, 2025 SIGN UP AND JOIN THE TEAM By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions Powered by Apollo PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO Box 584 Powered by Apollo
Additional page with guidance
Posted public messaging guidance consistent with red-boxing
Detected on https://josh4jersey.com/campaign-updates-and-path-to-victory-4 · classifier confidence 0.92
- First detectedJuly 16, 2026
The page is a campaign memo addressed to 'Interested Parties' that provides explicit media-buy instructions—specifying broadcast television in NYC and Philadelphia media markets and YouTube for specific demographics—along with message themes. This is classic red-boxing: publicly posted guidance that an outside group could use to run coordinated independent expenditures. The directive language and audience targeting make it clearly red_box_guidance.
Quoted evidence — verbatim spans from the page
broadcast television in the NYC media market will continue to be key
Specifies a media market and channel as a directive for ad placement.Democratic primary voters in the Philadelphia media market would also benefit from being introduced to Josh throughout broadcast television in the same way
Prescribes a specific geographic market and medium for voter introduction, implying media-buy guidance.YouTube will be key to introducing Josh to Democratic voters 45 and older across New Jersey
Identifies a digital channel and demographic segment for targeted ad delivery.a seven-figure digital ad buy
Discloses a significant paid media investment, signaling the scale and nature of the guidance.
Plain text of the archived page
Skip to content Chip in $10 Today to Support Josh for Jersey Home About Josh Get Involved Donate Donate MARCH 25, 2025 Campaign Updates and Path to Victory TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: Campaign Updates and Path to Victory DATE: March 25, 2025 As the campaign moves forward, one thing is clear — Josh is the only candidate with a plan to make life more affordable for Jersey families, and he’s laser-focused on getting it done. The campaign launched a seven-figure digital ad buy, where voters will learn that Josh has a tax cut plan and he’s the problem solver to get it done. Some people don’t think it’s possible, but Josh has taken on what others think is impossible and gotten it done. The next few weeks remain critical as people turn their attention to the race. A strategic and layered combination of media platforms will continue to be key in informing voters why Josh is the best candidate to win the general election. Josh’s Message is Resonating with Jersey Voters When people mess with Jersey families, Josh Gottheimer finds solutions and battles those who get in the way. President Trump’s chaos is driving up prices. As Governor, Josh Gottheimer will stand up to Trump and fight for Jersey families – just like he did in Congress, fighting to protect Medicare, and increasing the Child Tax Credit. As Governor, Gottheimer’s expert-backed “Lower Taxes, Lower Costs Plan” will cut property taxes by 15 percent, cut taxes for seniors, and deliver a rebate for renters. A fighter and commonsense problem solver. Our Path to Victory To introduce Josh to Democratic primary voters, broadcast television in the NYC media market will continue to be key. Democratic primary voters in the Philadelphia media market would also benefit from being introduced to Josh throughout broadcast television in the same way. Our data shows that Democratic primary voters without a college degree, particularly white men and women aged 45 and older, and Hispanic voters and AAPI voters are especially open to Josh’s message. As people continue to turn more and more to digital communication, YouTube will be key to introducing Josh to Democratic voters 45 and older across New Jersey. As always, thank you for your continued support! Onward, Chelsea Brossard Campaign Manager SHARE SIGN UP AND JOIN THE TEAM Email Address Zip Code Phone Number (Optional) By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions . Josh Gottheimer for Congress PO Box 584 Ridgewood, NJ 07451 Contact Privacy Policy Accessibility 2026 © Josh Gottheimer for Congress | All Rights Reserved Powered by Apollo Home About Josh Volunteer Contact Donate Donate Get Involved Press Inquiry Facebook X-twitter Instagram Youtube Linkedin PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO BOX 584 RIDGEWOOD, NJ 07451 Chip In to Support Josh Lower Taxes. Jersey Values. $5 $5 $25 $25 $50 $50 $100 $100 [hidden/DOM-only content] CHIP IN NOW TO STAND WITH JOSH Donate now to support Josh Gottheimer and stand up for our shared Jersey Values. $10 $10 Other Amount Other Amount March 25, 2025 TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: DATE: March 25, 2025 SIGN UP AND JOIN THE TEAM By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions Powered by Apollo PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO Box 584 Powered by Apollo
Additional page with guidance
Posted public messaging guidance consistent with red-boxing
Detected on https://josh4jersey.com/campaign-updates-and-path-to-victory-2 · classifier confidence 0.92 (escalated)
- First detectedJuly 16, 2026
This publicly posted memo is addressed to 'Interested Parties' and provides explicit media-buy guidance: named media markets (NYC, Philadelphia), specific cable interconnect systems, demographic audience segments, and platform directives (broadcast TV, cable news, YouTube). These are instructions that only make sense as guidance to outside spenders on where, how, and to whom to run paid advertising. The content goes well beyond a standard press release or voter-persuasion piece.
Quoted evidence — verbatim spans from the page
To introduce Josh to Democratic primary voters, broadcast television in the NYC media market will continue to be key. Democratic primary voters in the Philadelphia media market would also benefit from being introduced to Josh throughout broadcast television in the same way.
Channel and geography cues (broadcast TV, named media markets NYC and Philadelphia) paired with audience segmentation (Democratic primary voters), functioning as media-buy instructions rather than direct voter persuasion.Our data shows that Democratic primary voters without a college degree, particularly white men and women aged 55 and older, and Hispanic voters and AAPI voters are especially open to Josh's message. For these voters, a focus on news in the NYC interconnect cable and Philadelphia interconnect cable systems can help introduce Josh.
Segmented voter demographics paired with specific cable system directives (NYC interconnect cable, Philadelphia interconnect cable), a hallmark of media-buy guidance to outside spenders.YouTube will be key to introducing Josh to Democratic voters 55 and older across New Jersey.
Platform-specific channel directive (YouTube) tied to a demographic segment (55 and older), consistent with ad-buy instructions for an outside group.TO: Interested Parties
Standard red-box memo header addressing outside groups rather than press or voters directly.
Plain text of the archived page
Skip to content Chip in $10 Today to Support Josh for Jersey Home About Josh Get Involved Donate Donate FEBRUARY 14, 2025 CAMPAIGN UPDATES AND PATH TO VICTORY TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: Campaign Updates and Path to Victory DATE: February 14, 2025 With the first debate behind us, more voters are tuning into the gubernatorial election and interested in learning more about the candidates. At the debate, it was clear that Josh is the only candidate with a plan to make life more affordable with a Tax Cut Plan for Jersey families – and he’s laser-focused on getting it done. The campaign launched a seven-figure digital ad buy, where voters will learn that Josh has a Tax Cut Plan and he’s the problem solver to get it done. Some people don’t think it’s possible, but Josh has taken on what others think is impossible and gotten it done. The next few weeks remain critical as people turn their attention to the race. A strategic and layered combination of media platforms will continue to be key in informing voters why Josh is the best candidate to win the general election. Josh’s Message is Resonating with Jersey Voters The problem? President Trump promised to fight higher costs. Instead, we’ve gotten chaos and higher egg prices and utility bills. We need a problem solver who will make Jersey more affordable: Democrat Josh Gottheimer. As Governor, he’ll make lowering taxes and lowering costs job number one. Gottheimer will cut property taxes by nearly 15 percent, cut taxes for seniors, and lower costs for renters. The bottom line is that you’re paying too much in taxes and not getting your money’s worth. Josh is the only candidate for Governor with a plan that says – enough, let’s make Jersey affordable. Our Path to Victory To introduce Josh to Democratic primary voters, broadcast television in the NYC media market will continue to be key. Democratic primary voters in the Philadelphia media market would also benefit from being introduced to Josh throughout broadcast television in the same way. Our data shows that Democratic primary voters without a college degree, particularly white men and women aged 55 and older, and Hispanic voters and AAPI voters are especially open to Josh’s message. For these voters, a focus on news in the NYC interconnect cable and Philadelphia interconnect cable systems can help introduce Josh. As people continue to turn more and more to digital communication, YouTube will be key to introducing Josh to Democratic voters 55 and older across New Jersey. Josh is the Still Best Messenger Voters will continue to benefit from hearing how committed Josh is to cutting taxes and lowering costs. He often says that the bottom line is that you’re paying too much in taxes and not getting your money’s worth. Josh is the only candidate for Governor with a plan that says – enough, let’s make Jersey affordable. As always, thank you for your continued support! Onward, Chelsea Brossard Campaign Manager SHARE SIGN UP AND JOIN THE TEAM Email Address Zip Code Phone Number (Optional) By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions . Josh Gottheimer for Congress PO Box 584 Ridgewood, NJ 07451 Contact Privacy Policy Accessibility 2026 © Josh Gottheimer for Congress | All Rights Reserved Powered by Apollo Home About Josh Volunteer Contact Donate Donate Get Involved Press Inquiry Facebook X-twitter Instagram Youtube Linkedin PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO BOX 584 RIDGEWOOD, NJ 07451 Chip In to Support Josh Lower Taxes. Jersey Values. $5 $5 $25 $25 $50 $50 $100 $100 [hidden/DOM-only content] CHIP IN NOW TO STAND WITH JOSH Donate now to support Josh Gottheimer and stand up for our shared Jersey Values. $10 $10 Other Amount Other Amount February 14, 2025 TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: Campaign Updates and Path to Victory DATE: February 14, 2025 Voters will continue to benefit from hearing how committed Josh is to cutting taxes and lowering costs. He often says that the bottom line is that you’re paying too much in taxes and not getting your money’s worth. Josh is the only candidate for Governor with a plan that says – enough, let’s make Jersey affordable. SIGN UP AND JOIN THE TEAM By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions Powered by Apollo PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO Box 584 Powered by Apollo
Additional page with guidance
Posted public messaging guidance consistent with red-boxing
Detected on https://josh4jersey.com/campaign-updates-and-path-to-victory · classifier confidence 0.90
- First detectedJuly 16, 2026
The page is a public campaign memo addressed to 'Interested Parties' that explicitly prescribes media channels (broadcast TV, cable news, YouTube), specific geographic markets (NYC media market), demographic segments, and timing for ad placement. This constitutes red-box guidance because it provides actionable media-buy instructions to outside groups, rather than being a press release or direct voter persuasion.
Quoted evidence — verbatim spans from the page
broadcast television in the NYC media market will be key
Specific media market and channel directive for ad placementNYC interconnect cable news can help introduce Josh
Prescribed channel and audience segment (Democratic primary voters without a college degree, white men and women 55+, Hispanic, AAPI)YouTube will be key to introducing Josh to Democratic voters 55 and older across New Jersey
Channel and demographic targeting instructionA strategic and layered combination of media platforms, beginning at the end of the month, will play a vital role
Timing and media-buy strategy directive
Plain text of the archived page
Skip to content Chip in $10 Today to Support Josh for Jersey Home About Josh Get Involved Donate Donate JANUARY 19, 2025 Campaign Updates and Path to Victory TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: Campaign Updates and Path to Victory DATE: January 19, 2025 As we head into 2025, voters are starting to tune in to the upcoming gubernatorial election and we’ve hit the ground running. Our campaign has been crisscrossing the state, listening to voters on the ground as part of Josh’s “21-County Diner Tour.” The next few weeks are critical as people look to learn more about the candidates and their plans for New Jersey’s future, and we must ensure Josh’s vision and leadership are front and center. A strategic and layered combination of media platforms, beginning at the end of the month, will play a vital role in informing voters about our path to victory and why Josh is the candidate New Jersey needs. Josh’s Message is Right for Jersey New Jersey’s toughest problem is it’s too expensive to live here. To address that problem, we need a Governor who is a problem solver – and that’s Josh Gottheimer. He has a specific tax cut plan that will cut property taxes for homeowners by nearly 15%, give tax rebates to renters, and provide tax cuts for seniors. Some people don’t think it’s possible to cut taxes and make life more affordable; they’ve given up. But Josh is a proven problem solver who has taken on what others think is impossible and gotten it done. In Congress, Gottheimer has been ranked the most effective bipartisan problem solver. Josh is the “Lower Taxes, Lower Costs” Governor. Our Path to Victory To introduce Josh to Democratic primary voters, broadcast television in the NYC media market will be key. Our data shows that Democratic primary voters without a college degree, particularly white men and women aged 55 and older, and Hispanic voters and AAPI voters are especially open to Josh’s message. For these voters, NYC interconnect cable news can help introduce Josh. As people continue to turn more and more to digital communication, YouTube will be key to introducing Josh to Democratic voters 55 and older across New Jersey. Josh is the Best Messenger Voters will benefit from hearing how committed Josh is to cutting taxes and lowering costs. He often says in the diners where he campaigns that Jersey isn’t affordable and how important it is to change that. Some people don’t think it’s possible to cut taxes; they’ve given up. But Josh is a proven problem solver who has taken on what others think is impossible and gotten it done. And, for those who question whether it can be done, a link to the full plan (to be released soon) shows the specific details. Josh In the News New Jersey Globe: Gottheimer Lays Out Tax Plan: Lower Property Taxes, More Tax Credits, Less Bureaucracy Gov candidate says ‘Help is on the way’ when it comes to high N.J. taxes Rep. Josh Gottheimer (D-Tenafly) laid out an ambitious tax plan today that would slash New Jerseyans’ property taxes and provide them with major new tax rebates if he’s elected governor this year – and he says the plan will pay for itself. He’s made a name for himself in the House fighting to restore the full State and Local Tax (SALT) deduction and working to claw back more of New Jersey’s tax money from so-called “moocher” states… Thank you for your continued support. Let’s get to work! Onward, Chelsea Brossard Campaign Manager SHARE SIGN UP AND JOIN THE TEAM Email Address Zip Code Phone Number (Optional) By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions . Josh Gottheimer for Congress PO Box 584 Ridgewood, NJ 07451 Contact Privacy Policy Accessibility 2026 © Josh Gottheimer for Congress | All Rights Reserved Powered by Apollo Home About Josh Volunteer Contact Donate Donate Get Involved Press Inquiry Facebook X-twitter Instagram Youtube Linkedin PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO BOX 584 RIDGEWOOD, NJ 07451 Chip In to Support Josh Lower Taxes. Jersey Values. $5 $5 $25 $25 $50 $50 $100 $100 [hidden/DOM-only content] CHIP IN NOW TO STAND WITH JOSH Donate now to support Josh Gottheimer and stand up for our shared Jersey Values. $10 $10 Other Amount Other Amount January 19, 2025 TO: Interested Parties FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor RE: DATE: January 19, 2025 Voters will benefit from hearing how committed Josh is to cutting taxes and lowering costs. He often says in the diners where he campaigns that Jersey isn’t affordable and how important it is to change that. Some people don’t think it’s possible to cut taxes; they’ve given up. But Josh is a proven problem solver who has taken on what others think is impossible and gotten it done. And, for those who question whether it can be done, a link to the full plan (to be released soon) shows the specific details. SIGN UP AND JOIN THE TEAM By providing your cell phone number, you agree to receive texts to your number from Josh Gottheimer for Congress about voting and volunteer opportunities. Msg frequency varies. Reply STOP to opt-out. Reply HELP for help or more information. Msg and data rates may apply. View our Privacy Policy and Terms and Conditions Powered by Apollo PAID FOR BY JOSH GOTTHEIMER FOR CONGRESS, PO Box 584 Powered by Apollo
Automated screen revision e1, r2 · what is this?