Little, Matt FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://littleforcongress.com/for-media  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The 'For Media' page contains explicit paid-media buying priorities, channel selection, timing, and required messaging that are clearly addressed to an outside spender (super PAC) rather than to voters or the campaign's own press shop. The directive language about what 'every piece of communication' must state and the detailed media-buy instructions meet the definition of red-box guidance.

Quoted evidence — verbatim spans from the page

• The first priority for paid communications, if enough resources are available, is ads with this message on broadcast and cable TV (especially CNN and MSNBC). Ideally, these communications would begin as soon as July 7, when opponents are scheduled to start spending on broadcast TV.

  Directive specifying media-buy channel, timing, and priority for outside spending.

• The second priority, if there are not enough resources available for TV , is ads with this message on digital and streaming platforms and OTT/CTV, especially YouTube, as well as mail to likely Democratic primary voters.

  Alternative channel and audience targeting for paid media, typical of red-box guidance.

• It is essential that every piece of communication repeatedly states that Matt is the Minnesota DFL-endorsed candidate.

  Prescribed message theme framed as a mandatory instruction for all communications.

• Additional details for mail communications:

  Segmented channel-specific messaging instructions, a red-box signal.