Maasdam, Matthew FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://mattmaasdam.com/media  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page, though labeled 'MEDIA KIT,' contains explicit media-buy guidance: it instructs on which markets (Lansing, Detroit, Flint), which channels (digital, connected TV, YouTube, cable), ad lengths (:30 and :15), timing (after Memorial Day), target demographics (women over 40, without college degrees), and messaging tone (aspirational). It also directs that handwritten reviews be shown. This is not a standard press kit or voter persuasion page; it is red-boxing intended for an outside group to execute paid advertising.

Quoted evidence — verbatim spans from the page

• MI-07 Democratic primary voters in the Lansing, Detroit, and Flint markets should begin learning about Matt Maasdam’s record of service to our country via non-skip content on digital platforms, including :30 and :15-second videos on connected TV and YouTube, as soon as possible after Memorial Day.

  Specifies target geography, channel (digital, connected TV, YouTube), ad format (:30 and :15), and timing (after Memorial Day) — classic media-buy instruction.

• Key targets for digital and streaming, as well as cable, include women – especially those over 40 and those without college degrees – and MI-07 Democratic primary voters in the Detroit, Lansing, and Flint markets broadly.

  Segments audience by demographics and geography for paid media, directing outside spenders on whom to reach.

• Voters should hear this in an aspirational tone.

  Prescribes the tone of the ad message, a directive for ad creation.