Baker, Rushern L III FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://www.rushernbaker.com/media  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page contains explicit media-buy instructions: specific radio stations, timing (weeks and month), audience segments (MD-5, Black voters over 50, Prince George's County), and prescribed messages. It also offers downloadable images and b-roll for ad production. This is classic red-box guidance directed at an outside group that will run paid advertising, not a press release or voter-facing content.

Quoted evidence — verbatim spans from the page

• The first priority is that voters in MD-5 need to hear the following message on Praise 92.7, WHUR 96.3, Majic 102.3, and WTOP during Week 2 (top priority) and Week 1 (second priority).

  Specifies radio stations, timing, and audience for a paid media buy.

• Voters need to hear three things from an older Black woman: First, that Rushern Baker has already proven he can turn a crisis around...

  Prescribes the exact message and spokesperson type for the ad.

• The second priority is that voters in MD-5, especially those in Prince George's County and Black voters over 50, need to see streaming/digital and linear (broadcast, MSNBC, radio) in the month of June with the following message:

  Specifies channels, audience segments, and timing for a second media buy.

• View Images DOWNLOAD IMAGES View B-Roll DOWNLOAD VIDEO

  Provides downloadable ad assets (images and b-roll) for outside groups to use.