Bird, Shannon Kathleen FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://shannonbird.com/media  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page contains explicit media-buy instructions directing outside groups on which channels, timing, targeting, and message themes to use for advertising. It includes segmented voter targeting and asset provisioning (B-roll), which are hallmarks of red-box guidance. The language is directive and addressed to whoever would run the ads, not to voters or journalists.

Quoted evidence — verbatim spans from the page

• From Weeks 3-1, it is critical that voters see the below contrast messaging on television. If budget allows for double-tracking, voters should also see a positive spot.

  Directive specifying channel (television), timing (Weeks 3-1), and message type (contrast, positive) — classic media-buy instruction.

• It is also critical that voters continue to see contrast messaging on YouTube, CTV/OTT, and in the mail (for people who have voted in at least 1 of the last 4 Democratic primaries, as well as newly registered Democratic voters), as well as positive messaging on Meta and Google Search.

  Specifies additional channels (YouTube, CTV/OTT, mail, Meta, Google Search) and voter targeting criteria — clearly guidance for paid media placement.

• B-Roll here.

  Provision of ad-ready video assets (B-roll) for use in outside advertising.