Degette, Diana L FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://degette.com/media/voters-need-to-know  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page is a media-buy guidance document addressed to outside groups ('allies', 'new allies'), specifying segmented voter targets, channels (TV, YouTube, digital, phone, text), and both positive and contrast messaging themes. It is not a press release or voter-facing content; it functions as red-boxing for independent expenditure groups.

Quoted evidence — verbatim spans from the page

• Campaign primary targets include voters aged 40 and up who have not yet returned their ballots.

  Segmented audience with directive about who to target.

• Regular and low propensity primary voters aged 40+ are reachable via digital and especially YouTube.

  Channel-specific media-buy instruction.

• New allies should know that voters who have not returned their ballots need to see contrast communications on TV, YouTube, and that targeted digital ads will be most effective with voters 40+.

  Directive to outside groups ('new allies') on media channels and audience.

• Diana’s top positive messages for voters to see on TV, OTT/CTV streaming, YouTube, Meta, and paid Google search:

  Prescribed message themes with explicit channel list for paid media.

• Voters need to know this information about Melat Kiros:

  Instruction to use specific negative contrast messaging.