Von Wilpert, Marni FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://www.marnivonwilpert.com/new-page  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page contains detailed media-buy instructions specifying which voter segments in which media markets should see ads on which channels (online, streaming, direct mail, broadcast, cable), along with prescribed positive and negative messaging themes and b-roll assets. This is classic red-box guidance intended for an outside group (super PAC) to execute independent expenditures, not for direct voter persuasion or press use.

Quoted evidence — verbatim spans from the page

• Voters in the Los Angeles and San Diego media markets in CA48 need to see 1) positive ads first and foremost online, 2) then on streaming devices, and 3) then in direct mail.

  Segmented audience with explicit channel and geography instructions for ad placement.

• Voters district wide, need to see ads on broadcast, cable, streaming and digital as well as read mail about:

  Directive for media-buy across multiple channels, addressed to an outside spender.

• Photos and B-Roll can be found here.

  Provision of ad assets (b-roll) for use in paid communications.