Finding House · California Democrat
Marni Von Wilpert FINDING
Posted public messaging guidance consistent with red-boxing
Detected on https://www.marnivonwilpert.com/new-page · classifier confidence 0.95
- First detectedJuly 9, 2026
The page contains detailed media-buy instructions specifying which voter segments in which media markets should see ads on which channels (online, streaming, direct mail, broadcast, cable), along with prescribed positive and negative messaging themes and b-roll assets. This is classic red-box guidance intended for an outside group (super PAC) to execute independent expenditures, not for direct voter persuasion or press use.
Quoted evidence — verbatim spans from the page
Voters in the Los Angeles and San Diego media markets in CA48 need to see 1) positive ads first and foremost online, 2) then on streaming devices, and 3) then in direct mail.
Segmented audience with explicit channel and geography instructions for ad placement.Voters district wide, need to see ads on broadcast, cable, streaming and digital as well as read mail about:
Directive for media-buy across multiple channels, addressed to an outside spender.Photos and B-Roll can be found here.
Provision of ad assets (b-roll) for use in paid communications.
Plain text of the archived page
SKIP NAVIGATION MENU ABOUT ENDORSEMENTS ISSUES VOLUNTEER STORE NEWS MEDIA DONATE Photos Updated on March 19, 2026: Overview: Ammar Campa-Najjar is a con man. We can't trust him to represent us in Congress. Marni von Wilpert has a proven record of beating the Republicans, taking on ICE and will stand up to Trump. Summary: Voters need to hear both negative and positive messaging. For Positive Messaging: Voters in the Los Angeles and San Diego media markets in CA48 need to see 1) positive ads first and foremost online, 2) then on streaming devices, and 3) then in direct mail. Targets include: Youtube - San Diego County, including men ages 25+. Focus on the following ZIP codes: 92064, 92026, 92027, 91941, 91977, 92004, 92025, 92061. Blended Top-100 CTV Riverside County. The priorities are Dem Plus voters who (Voted in at least 1 of 6/18 or 6/22), Or (Voted at least 2 of 3/20, 11/22 or 3/24), Or (Registered since 6/22 and voted 3/24) ages 25+. Direct Mail - Democrats/NPP voters who (Voted at least 1 of 6/18 or 6/22), Or (Voted at least 2 of 3/20, 11/22 or 3/24), Or (Registered since 6/22 and voted 3/24). Voters in the Palm Springs media market in CA48 need to read mail from LGBTQ advocates about Marni's positive message and Marni fighting for LGBTQ rights and her endorsements by LGBTQ leaders and groups. Positive Message: A former prosecutor and Obama administration labor attorney, Marni von Wilpert has a proven record of beating the Republicans — and she’s ready to take back Congress, stand up to Trump’s chaos and corruption, stop ICE’s attacks and fight the powerful interests rigging the system against working people. Marni sued chemical polluter Monsanto for poisoning California’s waterways Marni passed the law in San Diego to protect abortion rights after Roe v Wade was overturned Marni prosecuted the drug companies that fueled the opioid epidemic Marni beat the Republicans to flip San Diego’s most conservative district blue Marni is leading the charge against ICE’s terror tactics. Marni pushed to take ICE to court for its abusive practices and blew the whistle against ICE weapons training in our community. Marni will get ICE's masked mobs off our streets, stand up to Trump’s attacks and protect our rights. Marni will always defend reproductive freedom, affordable healthcare, and LGBTQ rights, get ICE out of our communities, stop Trump’s destruction of the environment, and fight for an economy that works for working families. For Negative Messaging: Voters district wide, need to see ads on broadcast, cable, streaming and digital as well as read mail about: Negative Message: Ammar Campa-Najjar isn’t just a flip flopper on the issues that matter, he’s also a con man. He’s run and lost three campaigns from four different addresses under two different names. He opposed Trump’s impeachment, supported Trump’s border wall, donated to an extreme gun rights group, and said, quote, “I ran for Congress to work with Trump.” He was against abortion, then for abortion. He says whatever raises the most campaign cash for himself and expects voters to believe he’s on their side. We can’t trust a con man to represent us in Congress. The facts on CA48 can be found here. PHOTOS AND B-ROLL Photos and B-Roll can be found here. info@marnivonwilpert.com (760) 239-9684 To contribute by check: Marni von Wilpert for Congress 663 S Rancho Santa Fe Rd #689 San Marcos, CA 92078 Privacy Policy | Terms & Conditions Powered by RUN! website builder Paid for by Marni von Wilpert for Congress [hidden/DOM-only content] Skip navigation menu About Endorsements Issues Volunteer Store News Media Donate A former prosecutor and Obama administration labor attorney, Marni von Wilpert has a proven record of beating the Republicans — and she’s ready to take back Congress, stand up to Trump’s chaos and corruption, stop ICE’s attacks and fight the powerful interests rigging the system against working people. Ammar Campa-Najjar isn’t just a flip flopper on the issues that matter, he’s also a con man. He’s run and lost three campaigns from four different addresses under two different names . He opposed Trump’s impeachment, supported Trump’s border wall , donated to an extreme gun rights group , and said, quote, “ I ran for Congress to work with Trump . ” He was against abortion , then for abortion. He says whatever raises the most campaign cash for himself and expects voters to believe he’s on their side. We can’t trust a con man to represent us in Congress. The facts on CA48 can be found here . Photos and B-Roll Photos and B-Roll can be found here . Privacy Policy | Terms & Conditions Powered by RUN! website builder
Independent-expenditure corroboration
FEC Schedule E · 85 filings
Sequence. Messaging guidance was present on the candidate's site when detected on 2026-07-09; $3,704,247 in supporting independent expenditures is on file for this candidate, and $1,117,227 opposing.
| Committee | Amount | Filings | Date range | |
|---|---|---|---|---|
| S | PROJECT 218 | $1,800,000 | 6 | 2026-05-26 – 2026-05-27 |
| O | SERVING CA | $1,064,773 | 39 | 2026-04-17 – 2026-05-21 |
| S | ELECT DEMOCRATIC WOMEN | $780,000 | 4 | 2026-04-13 – 2026-05-21 |
| S | EQUALITY PAC | $436,360 | 8 | 2026-04-02 – 2026-05-22 |
| S | WOMEN VOTE | $278,000 | 4 | 2026-05-21 – 2026-05-28 |
| S | HEALTH CARE SAVES LIVES | $195,222 | 16 | 2026-04-01 – 2026-05-13 |
| S | COMMITTEE FOR WORKING FAMILIES, SPONSORED BY LABOR ORGANIZATIONS | $165,499 | 4 | 2026-04-15 – 2026-05-05 |
| O | VETERANS FOR TRUTH PAC | $52,455 | 1 | 2026-05-30 – 2026-05-30 |
| S | SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) | $48,833 | 1 | 2026-05-26 – 2026-05-26 |
| S | DMFI PAC | $333 | 2 | 2026-03-19 – 2026-03-23 |
S Supporting O Opposing
FEC filings can be trailing evidence — smaller expenditures may surface only in periodic reports. Supporting IE dated on or after our detection day: $0. Dates are FEC expenditure dates.
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