Pan, Richard Dr. FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://drrichardpan.com/media  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page explicitly references 'red box messaging' and provides detailed media-buy instructions segmented by voter type and channel, with prescribed message themes. This is classic red-box guidance directing an outside group (super PAC) on advertising strategy, not voter-facing persuasion or a standard press kit.

Quoted evidence — verbatim spans from the page

• Important to follow red box messaging and capture “fight” thematic.

  Explicitly references 'red box messaging' and gives thematic directive.

• Registered Democrats, Democratic leaning NPP voters – need to receive positive messaging about Dr. Pan.

  Segmented audience with directive on what messaging they should receive.

• Streaming - Blended Top-100 CTV direct voter match 26p4 Dem+/IND/NPP, exclude Rep+ voters

  Channel-specific media-buy instruction with targeting criteria.

• Youtube - Instant Reservation to secure low CPMs, district-wide geofence targeting voters 18-50

  Further channel and timing instruction for ad placement.

• Direct mail - 26p4 Dem+/IND/NPP, exclude Rep+ voters

  Another channel with specific targeting, typical of media-buy guidance.

• Latino voters should see ads on digital including streaming in English and Spanish that:

  Segmented audience with prescribed ad content and language.