Finding House · California Democrat
Richard Pan FINDING
Posted public messaging guidance consistent with red-boxing
Detected on https://drrichardpan.com/media · classifier confidence 0.95
- First detectedJuly 9, 2026
- Guidance removedAugust 25, 2026
No longer present. When this page was last checked, on September 3, 2026, this guidance was not found. The finding remains on the ledger and the archived evidence below is preserved — guidance taken down after drawing notice is itself part of the record.
The page explicitly references 'red box messaging' and provides detailed media-buy instructions segmented by voter type and channel, with prescribed message themes. This is classic red-box guidance directing an outside group (super PAC) on advertising strategy, not voter-facing persuasion or a standard press kit.
Quoted evidence — verbatim spans from the page
Important to follow red box messaging and capture “fight” thematic.
Explicitly references 'red box messaging' and gives thematic directive.Registered Democrats, Democratic leaning NPP voters – need to receive positive messaging about Dr. Pan.
Segmented audience with directive on what messaging they should receive.Streaming - Blended Top-100 CTV direct voter match 26p4 Dem+/IND/NPP, exclude Rep+ voters
Channel-specific media-buy instruction with targeting criteria.Youtube - Instant Reservation to secure low CPMs, district-wide geofence targeting voters 18-50
Further channel and timing instruction for ad placement.Direct mail - 26p4 Dem+/IND/NPP, exclude Rep+ voters
Another channel with specific targeting, typical of media-buy guidance.Latino voters should see ads on digital including streaming in English and Spanish that:
Segmented audience with prescribed ad content and language.
Plain text of the archived page
Skip to Content About Issues News Endorsements Store Contact DONATE Media Last Updated 5/12/2026 UPDATE: Important to follow red box messaging and capture “fight” thematic. Dr. Pan fought to keep children safe, fought to protect our healthcare, and messaging should include his record of defeating RFK Jr., right-wing anti-vaxxers, and resolve to overhauling ICE. Dense legislative text is hard to read graphically. Brevity when it comes to graphic titles is recommended. Overview: Dr. Richard Pan is a public health advocate¹ with a strong record of delivering results who will fight for our families and stand up to Trump and RFK just like he did in California when he fought to keep children safe against preventable diseases² and right-wing anti-vaxxers³ ⁴. Summary: First and foremost, Registered Democrats, Democratic leaning NPP voters – need to receive positive messaging about Dr. Pan. Streaming - Blended Top-100 CTV direct voter match 26p4 Dem+/IND/NPP, exclude Rep+ voters Youtube - Instant Reservation to secure low CPMs, district-wide geofence targeting voters 18-50 Direct mail - 26p4 Dem+/IND/NPP, exclude Rep+ voters Dr. Richard Pan is a public health advocate and pediatrician with a strong record of delivering results who we need to stand up to Trump and Robert F. Kennedy Jr.'s attacks on healthcare and science. The son of immigrants, in the California State Senate, Pan defeated RFK Jr. to ensure that children are safe from preventable diseases at school⁵, leading Time Magazine to call Dr. Pan a hero⁶. In Congress, Dr. Pan will continue to fight to protect the health of our children, lower the cost of healthcare, overhaul ICE and stop Trump’s attacks against vaccines and science. Dr. Pan stood up to right-wing anti-vaxxers to ensure school children are vaccinated against contagious diseases⁷. Dr. Pan passed a law securing affordable health care for millions more Californians⁸. Rated 100% by Planned Parenthood Affiliates of California, Dr Pan protected abortion rights after Roe’s repeal and ensured coverage for abortion access and contraception⁹. Dr. Pan authored a law that cut the price of insulin to eleven dollars for Californians¹⁰ ¹¹. Then, in addition, Latino voters should see ads on digital including streaming in English and Spanish that: As the son of immigrants, Dr. Richard Pan understands the importance of standing up for our immigrant communities. Pan helped immigrants obtain legal assistance to protect their rights and will fight for a path to citizenship¹². Pan believes Trump's ICE must be replaced with an agency that doesn't kill Americans and separate families, enforces the law fairly, and protects people's constitutional rights. Citations: ¹ American Medical Association, December 22, 2021 ² California Healthline, August 26, 2022 ³ CalMatters, September 14, 2019 ⁴ The Guardian, February 3, 2021 ⁵ Los Angeles Times, April 7, 2015 ⁶ Time, July 29, 2015 ⁷ California Legislative Information, SB-277, accessed March 31, 2026 ⁸ California Senate, Dr. Richard Pan Biography, accessed March 31, 2026 (“Dr. Pan helped write the strongest implementation of the federal Patient Protection and Affordable Care Act (ACA) in the county, applying ACA previsions to insurers regulated by the California Department of Insurance (CDI) in the individual market; requires guaranteed issue of individual market health insurance policies; prohibits the use of preexisting condition exclusions; establishes open and special enrollment periods consistent with the California Health Benefit Exchange (Covered California); prohibits conditioning issuance or offering based on specified rating factors; prohibits specified marketing and solicitation practices consistent with small group requirements; requires guaranteed renewability of plans; and permits rating factors based on age, geographic region and family size only (ABX1 2, 2013-14 First Extraordinary Session). SB 406 (2020) authored by Dr. Pan rewrote two provisions of the ACA implementation, prohibiting lifetime or annual coverage limits and requiring coverage for preventive services without cost sharing, in to state law. Dr. Pan also authored SB 326 (2021) to protect ACA provisions in California law in the event that the ACA is changed or repealed at the federal level through court challenges.” ⁹ Planned Parenthood, 2020 Legislative Scorecard, accessed March 31, 2026 ¹⁰ California Legislative Information, SB 852, accessed March 31, 2026 ¹¹ ABC 10, October 16, 2025 ¹² California Legislative Information, SB600, accessed March 31, 2026 Photos of Dr. Pan can be downloaded here: https://flic.kr/ps/47Bhiy Videos of Dr. Pan can be downloaded here: https://youtu.be/ToS0jPpyGTc?si=vStHwnBzQD58laCO https://youtu.be/GnSfuVkplhI ABOUT ISSUES NEWS ENDORSEMENTS CONTACT PAID FOR BY DR. RICHARD PAN FOR CONGRESS Prefer to donate by check? 2701 Del Paso Road, Ste 130-159 Sacramento CA 95835 © Copyright 2025. All Rights Reserved. SMS Opt-In | Terms & Conditions | Privacy Policy | Contact Us [hidden/DOM-only content] 0 Donate Open Menu Close Menu Donate Open Menu Close Menu Donate ¹ American Medical Association, December 22, 2021 ² California Healthline, August 26, 2022 ³ CalMatters, September 14, 2019 ⁴ The Guardian, February 3, 2021 ⁵ Los Angeles Times, April 7, 2015 ⁶ Time, July 29, 2015 ⁷ California Legislative Information, SB-277, accessed March 31, 2026 ⁸ California Senate, Dr. Richard Pan Biography, accessed March 31, 2026 (“Dr. Pan helped write the strongest implementation of the federal Patient Protection and Affordable Care Act (ACA) in the county, applying ACA previsions to insurers regulated by the California Department of Insurance (CDI) in the individual market; requires guaranteed issue of individual market health insurance policies; prohibits the use of preexisting condition exclusions; establishes open and special enrollment periods consistent with the California Health Benefit Exchange (Covered California); prohibits conditioning issuance or offering based on specified rating factors; prohibits specified marketing and solicitation practices consistent with small group requirements; requires guaranteed renewability of plans; and permits rating factors based on age, geographic region and family size only (ABX1 2, 2013-14 First Extraordinary Session). SB 406 (2020) authored by Dr. Pan rewrote two provisions of the ACA implementation, prohibiting lifetime or annual coverage limits and requiring coverage for preventive services without cost sharing, in to state law. Dr. Pan also authored SB 326 (2021) to protect ACA provisions in California law in the event that the ACA is changed or repealed at the federal level through court challenges.” ⁹ Planned Parenthood, 2020 Legislative Scorecard, accessed March 31, 2026 ¹⁰ California Legislative Information, SB 852, accessed March 31, 2026 ¹¹ ABC 10, October 16, 2025 ¹² California Legislative Information, SB600, accessed March 31, 2026 Photos of Dr. Pan can be downloaded here: https://flic.kr/ps/47Bhiy Videos of Dr. Pan can be downloaded here: https://youtu.be/ToS0jPpyGTc?si=vStHwnBzQD58laCO ABOUT ISSUES NEWS ENDORSEMENTS CONTACT PAID FOR BY Dr. Richard Pan for Congress Prefer to donate by check? 2701 Del Paso Road, Ste 130-159 Sacramento CA 95835 SMS Opt-In | Terms & Conditions | Privacy Policy | Contact Us
Independent-expenditure corroboration
FEC Schedule E · 17 filings
Sequence. Messaging guidance was present on the candidate's site when detected on 2026-07-09; $3,498,773 in supporting independent expenditures is on file for this candidate, and $50,000 opposing.
| Committee | Amount | Filings | Date range | |
|---|---|---|---|---|
| S | 314 ACTION FUND | $3,449,940 | 15 | 2026-05-05 – 2026-05-26 |
| O | ROLLING SEA ACTION FUND | $50,000 | 1 | 2026-05-30 – 2026-05-30 |
| S | SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) | $48,833 | 1 | 2026-05-26 – 2026-05-26 |
S Supporting O Opposing
FEC filings can be trailing evidence — smaller expenditures may surface only in periodic reports. Supporting IE dated on or after our detection day: $0. Dates are FEC expenditure dates.
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