Stelson, Janelle FINDING

Posted public messaging guidance consistent with red-boxing

Detected on https://janellestelson.com/media  · classifier confidence 0.95 · model fireworks/deepseek-v4-flash

The page is part of a campaign media kit but contains explicit directives targeting a specific voter segment (male independent and moderate Republican voters) with instructions on what they 'need to see on any medium.' This language is addressed to an outside spender who would run paid ads, not to voters directly or to the campaign's press shop. The inclusion of a citation for credibility and the phrase 'on any medium' further confirm it as red-box guidance.

Quoted evidence — verbatim spans from the page

• Male independent and moderate Republican voters need to see on any medium the following:

  Segmented audience paired with directive about what they should see on any medium, a classic red-box signal for media-buy guidance.

• Voters should see Scott Perry’s website with his Social Security position to make his extreme position on Social Security credible.

  Prescribed message theme and asset (opponent's website) for ad use, written as instruction.

• Voters need to see Perry’s record laid out in a clear and sober light.

  Directive language about how the message should be presented, implying guidance for ad creation.