Published July 13, 2026 · Updated with each build
Red Box Watch

A public ledger of red‑boxing — campaign‑site signals to super PACs

← Back to the index

Finding House · New York Democrat

Goldman, Daniel FINDING

Seat
H-NY-10
Party
DEM
Universe reason
contested_primary
FEC receipts
$7,809,407 FEC
Campaign site
https://www.dangoldmanforny.com/ (unverified)
Pages scanned
186 · last 2026-06-02

Posted public messaging guidance consistent with red-boxing

Detected on https://www.dangoldmanforny.com/media  · classifier confidence 0.85 · model claude-haiku-4-5

The page segments voters by age and mobility context ('on the go'), then pairs each segment with explicit directives about what they 'need to know' and how ('straightforward, direct way'). This structure—demographic/behavioral targeting linked to prescribed messaging—is characteristic of red-box guidance to outside spenders on where and how to run ads. The 'on the go' cue suggests mobile/digital media-buy context. Although framed as a campaign page, the functional intent is to instruct an outside group on audience targeting and message delivery.

Quoted evidence — verbatim spans from the page

  • Voters across NY-10, especially voters over 50, need to know the facts about Brad Lander's investments as Comptroller.
    Explicit segmentation of audience by age demographic (over 50) paired with directive about what they 'need to know' — a classic red-box signal pairing voter segment with prescribed message.
  • Voters under 45 on the go need to know he bragged about investing in the Israeli weapons manufacturer Elbit
    Segmentation by age (under 45) combined with behavioral/channel cue ('on the go') and directive about what they 'need to know' — signals media-buy targeting instruction (mobile/digital context).
  • Voters need to know this information in a straightforward, direct way.
    Prescriptive instruction about how to deliver the message to segments, reinforcing that this is guidance on message delivery strategy rather than direct voter persuasion.
Archived screenshot of https://www.dangoldmanforny.com/media
Archived at detectionFull-page screenshot of https://www.dangoldmanforny.com/media · Wayback snapshot · Raw HTML preserved

Independent-expenditure corroboration

FEC Schedule E · 2 filings

Sequence. Messaging guidance was present on the candidate's site when detected (by us) on 2026-06-02; $76,026 in supporting independent expenditures is on file for this candidate.

Committee AmountFilingsDate range
S NEW YORKERS FIGHTING BACK (NYFB) $76,026 2 2026-05-27 – 2026-05-28

S Supporting O Opposing

Schedule E is corroboration, not the trigger — a filed expenditure is late evidence, and our detection timestamp reflects when we crawled, which can lag the actual posting. Supporting IE dated on or after our detection day: $0. Dates are FEC expenditure dates.